Research On The Communication Of "WuQiongXiaoLiang’s Popular Science Daily" On The Theory Of Use And Gratification

With the development and application of the Internet,the emergence of short video has become an important way of knowledge information transmission.This paper takes the popular science short video "WuQiongXiaoLiang’s Popular Science Daily" as the research object,takes the communication theory "use and satisfaction" as the theoretical basis,investigates the use experience of the popular science short video audience through questionnaire survey and other research methods,and analyzes its use behavior,use motivation and demand satisfaction,It also expounds the communication effect of " WuQiongXiaoLiang’s Popular Science Daily" from different levels.At the same time,through the further investigation and research on the communication characteristics of the short video,we can provide effective reference for the current use of new platforms and new ways to popularize knowledge and carry out scientific communication,and effectively improve the scientific literacy of Chinese citizens.