The Study Of Media Literacy Of National Civil Servant In Information Age

In today's information age, mass media has been to people's lives can not be separated even for a moment, information dissemination, like air and water in general everywhere。For the National Civil Servant, they hold a range of political, economic and cultural resources, control the operation of the state and society. They use the media to government public relations to allay public crisis, and guide public opinion, establish the image of the government. Hence, Media awareness among the civil servants, the attitude of the media, including media selection and engagement of the media to disseminate the contents of screening and to determine whether it be good at dealing with the media is a measure of the information society to govern the level of an important symbol.With the development of China's economic and society,new problems and new challenges have come up, the party and the Government has proposed a people-centered scientific development concept of governance, focused on creating an sunlit government and government service. In this process, all the national civil servant have to adapt to the advent of the information age, media environment changes, timely disclosure of information, and accurate release of information, good use of the media in order to promote the initiative firmly in their hands. State public servants, especially leading cadres, how to face the media is both a sensitive and challenging, but also important practical issues.National civil servant is a special group of society, their contacts with the media is not just the need for general audiences, positions of social roles and self-concept to a certain extent, for its definition of media awareness and media use behavior. Therefore, improving the government officials to promote media literacy as an effective work of the government requirement of the times and urgency of the move. The level of the leading cadre's Media Literacy, not just the issue of their personal qualities, directly related to the ruling party and government levels. The core of media literacy is to be skilled in using the Government's daily mass news agenda-setting, implementing positive publicity and public crisis management, and strengthen the credibility to govern. The over-forty-thousand-word essay consists of introduction, text and conclusion. Introduction mostly elaborates the topic background, the literature review and research methods.The part of text consists of six parts.The first part describes the advent of the information age the resulting changes. Change from the mode of transmission, media restructuring, the international media highlighted the strong argument to enter and audience-based media in our country the ecological environment change.The second section provides a brief overview of the development of an overview of media literacy. Let's talk about the definition of media literacy, recalled the media Literacy course of study, recognizing that the international community attached great importance to the media literacy, compared to the media literacy of our institute for research.Part III with China's reality of social background, analysis of the emphasis on the Civil Service Media Literacy necessity and urgencyPart IV focuses on strengthening the civil service idea in the media literacy awareness. First, the Government PR-minded, and second, awareness of information governance. Third, the awareness of the service mediaPart V from the practical point of view of operation of media literacy to improve the civil service routing. "Information Disclosure Regulations", press spokesman for the system to Internet and mobile phones are represented by new media for the information age to improve the media literacy of government officials provided a broad space, and media literacy for the civil servant training and evaluation mechanisms for the reform of Media Literacy is to improve the training into their daily activities among the public.Part VI analyzes the new situation of civil servants to several aspects of the media need to be vigilant.Conclusion section shows some of China's official media literacy bleak status quo, noting that with the democratization of our political and media changes in the environment, civil servants need to effectively deal with the media is a continuous in-depth study.