Investigate Press Spokesman System In Crisis Management

Press spokesman system is an active information publicity system. In crisis management, establishing the press spokesman system is the necessity of the political system reform of our country as well as the embodiment of being international. In the era of global communication, our Party, our government and all the officials of all the levels are more and more realizing the importance of governance on news, and have put it onto the agenda of the constructing the capability of governance. It has become the breakthrough point for strengthening the governance capability of the government that how to use the media to implement agenda setting correctly, efficiently and promptly, (that is to make the media influence the public agenda setting by the government policy agenda setting), by strengthening and consummating the system of press spokesman. Under the current global news transmission environment, any temptation to hide or delay facts will finally lead to a no-good result. If the government is in short of providing the information as a resource, then various non-official news or even harmful ones will take the place. We've got to learn it quite deeply from the Matter of SARS and Songhua River Water Pollution that the government will have to pay high cost to re-guide or make new public opinion if they miss the very first action. The appearance of spokesman will help the government to release the fact of the crisis, to stable the society and to deliver an excellent image of China to the countries all over the world. It will also help to ensure the public the right for knowing and participating in government affairs, to let the public supervise the management of the government, and to achieve the openness of the governance affairs and information. All the above effects meet the requirement for deepening the social ethic civilization construction and committing a harmonious society, and reflect the great progress of the political democracy construction of our country.For sure, the press spokesman system is an efficient way for the government to coordinate and control the news transmission as well as an important method to communicate with the public through media. But if the press spokesman system operates incorrectly, it will become the way for the government and relative organization to escape the supervision of the public and the media. Therefore, to keep the balance of power, the press spokesman system requires not only relative laws and regulations to support it, but also relative system to supervise the work, to limit the power, and to denounce the failure of the system.Since the press spokesman system of our country is still in its childhood, no matter from the level of legality or from the level of exact process, there are still some imperfect or even missing parts, which require us to explore, to research, to supplement and to consummate it. That will help the press spokesman system to keep developing under the global transmission era environment, and to take positive effects in crisis management.