The Media Image Of 5·12 Wenchuan Earthquake

The concepts and practical operation of disaster report changes in the background of rapid social transformation of China.5·12 Wenchuan earthquake disaster report is a turning point of history.This article,"People's Daily" and "Southern Weekend" on earthquake coverage comparison, using the frame theories and methods, namely the theme from the reports, sources, tone, genre, graph structure, writing style were compared with levels of high,medium and low, summed up the framework of their own characteristics and the similarities and differences between the two, and explain the causes.Study found that:"People's Daily" is "relief" operation thematic framework, "major incidents" map-frame, officials sources framework, the framework of the national image of the macro-narrative framework of a common framework of leading. "Southern Weekend" is a "reflection" problem frame "situation" map-frame, to government officials and scholars as the source of the framework, the framework of a common human story of the lead frame structure. Each frame in the three levels is an inherent unity, a common framework for the different characteristics of shape. Formation of different framework because their media organizations, news sources, the role of social context factors.