| New Year message from the media,is also called the new year's Day editorials,which is the beginning of the end of each year the media to summarize the past and look to the future as the core content published,used to express the position and attitude of the article,to greet the new year.New Year message is the news discourse of the media on the development of the past and the hot spots of the society,and has the function of portrayed the macroscopic view of the society.At the same time,New Year message is mainly media discourse expression of news concept and professional position,through the analysis of different types of media's New Year message,in order to highlight the different media editorial policy and service tenet,reflected in the discourse producer for national development and social change,improve people's livelihood and the value orientation of the position.The author chooses People's Daily,the most authoritative central organ newspaper in our country,Southern Weekend,a comprehensive newspaper with good credibility,and Beijing News,an influential metropolitan newspaper,as the representative media.Based on the diachronic investigation and comparative analysis of its 15-year New year's speech discourse,this paper discusses the discourse characteristics and changes of New Year's words in different media from the perspective of the theme of the development of the times and the changes of the media environment and the rich connotation and value of the differentiated expression in discourse construction.Therefore,the main question of this paper is:what kind of discourse style did the three media present in the past 15 years?What are the discourse strategies adopted in discourse construction?Within the framework of mainstream ideology,its discourse practice follows the basic logic,news framework and practical considerations. |
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