A Study On Media Frame Of Food Safety Reports Of Southern Weekend

In recent years, food safety problems emerge in endlessly, The slogan "a cup of milk strong a nation" has become a bitter irony of reality. How the news media to present food safety events, how to express views on food safety issues, how to build the framework of the press, determines its when dealing with the food safety problems can play what role, what kind of responsibility, and what kind of problems. Therefore, the analysis of the media in reporting on food safety issues adopt what kind of reporting framework, how to cause people to focus on food safety issues, the "what" and "how" is undoubtedly worthy of analysis and discussion.This article selects the southern weekly between September 2008 to September 2014, all of the food safety reports as sample, using frame theory by applying the method of literature review, content analysis, case analysis from the macro and micro aspects of southern weekend food safety reported the contents of a text is objective, system, quantitative analysis and the research framework, its framework in order to comb, summarizes their food safety reporting features, and then puts forward Suggestions for the optimization of food safety reports. In this paper, on the body content roughly divided into three parts:the first part is on the southern weekend in September 2008 to September 2014, all food safety reports the content of the sample analysis, combining the theory of frame building number, subject, report form and report position category, using the method of content analysis from the macroscopic classified analysis of the characteristics of its news frame, is the quantitative analysis part of this article; The second part is the typical food safety report on a case study of the framework of the text, aiming at \"clenbuterol event\" what has a certain social influence and representation of events from the source, keywords, images, symbols, writing style and tone up close news text, is the qualitative analysis part of this article; The third part is analysis according to the previous two parts of research conclusion and to make a reflection on the problems existing in the. First summarizes the framework of southern weekend reported food safety features, after the analysis we can see the southern weekly adopted multiple news framework for food safety, multi-angle reported in the news on the construction of the framework is in the leading position of The investigation framework, management framework, punishing those responsible framework, public opinion supervision framework, the framework presented the following characteristics:the number change propagation law conforms to the crisis; Issues show the supervision of public opinion; Sources highlight elite consciousness; Lay particular stress on ask questions; Lay particular stress on the rational analysis report style. Secondly on the basis of this analysis to reflect on the southern weekend there are ignored in food safety reports food producers and the legitimate rights and interests of enterprises, the lack of follow-up wind type reports, and recommendations for the forecast of the event relative lack, negative reports of \"degree\" of inappropriate questions, to solve these problems at the same time put forward the countermeasure and the suggestion for improving food safety report.