A Study On The Communication Of Bookshop Printing In The South Of Yangtze River In The Middle And Late Period Of Ming Dynasty

Since the mid-Ming Dynasty, with the continuous advance of the commodity economy and technical level on the rise, the business of the book printing and publishing had significant developed, particularly in flexible and vibrant the industry of bookshop printing. Jiangnan, the south of Yangtze River, which had developed economy, flourishing culture and the huge civil power, of course, was the wide area for the bookshop to produce, spread and inherit. The industry of bookshop printing, in the late Ming Dynasty of the south region of Yangtze River, showed a very prosperous situation, and became a characteristic bright color in the cultural history of Ming Dynasty.In the essay, bookshop printing books is the research object, and the communication theory is the basic framework. The essay systematic outlines the various aspects of the bookshop printing in Ming Dynasty to explain the communication of bookshop printing in the south of Yangtze River in middle and late Ming Dynasty, and dialysis its important status in the Ancient Chinese cultural history which was not been neglected.The full-text is constituted by five sections, the background and environment, the communicators, the communication content, the readers and the value of the communication. The first chapter summarizes the situation of the bookshop printing in the middle and late Ming Dynasty in Jiangnan, and expounds its background and the various aspects of reasons. On the second chapter, the communicators as the main object, vertical explains all the communicators, including the communicators who took part in compile, check, print, publish and so on. The third chapter describes all kinds of spread materials, and enumerates the main publications in the bookshop at that time, including education books, daily reading books and recreation books. The fourth chapter emphasizes the recipients—the readers, through the limited historical data and the works, to explore the conditions of the readers, all the types of readers, the relations of the communicators and the readers and so on. Then it is the integrated process about the communication of the block-printed editions. The fifth chapter analyses the values of communication, sums up the value of the mass media, the value of literature inheritance, and the value of overseas communication, to highlight the contributions of the industry of bookshop printings since the mid-Ming Dynasty in the Ancient Chinese cultural history. The conclusion part is a brief summary of the full text and a subject extraction.This essay focuses on the second and the fourth chapter, because of the point of view is from the human, the communicators and the readers should be the significant parts in the paper. One seeks to system integrity, and second, it is the human--whether the communicators or the readers that is great important in the communication of the industry of the bookshop printing, even in the Ancient Chinese cultural history. And also, the communicators and the readers are the bridge to spread and inherit.