| New media technologies have accelerated the spread of collective memory and changed the way people interact with each other,allowing memories to be shared among groups in a new way.This kind of sharing is the act of social members acquiring information together,such as the spread of the Yangtze River Cableway on the Douyin platform.In the traditional media era,collective memory was mainly written and preserved by the government or institutions,but now individuals have become important subjects of collective memory transmission through access to the Internet.New media’s memory sharing through online channels allows users to enter virtual space-time and reshape reality,while also providing a new platform for collective memory formation and storage.In Douyin’s online memory place,people can search keywords to find and browse memories on various topics,such as travel,food,music,etc.This also provides a new channel for people to access information and cultural experiences.Short videos have become one of the most popular new media with strong interactivity and "viral" spread,gaining a large number of users.Chongqing Yangtze River Cableway,known as the "first aerial corridor of the Yangtze River",has become a "Netflix" on Dou Yin,attracting the attention of the public.As a social media platform,Jitterbug has a significant role in the construction and dissemination of collective memory.The short videos uploaded by users are widely spread and shared,becoming a common memory.The construction of collective memory includes the past,present and future.The past memory is an external representation of collective memory,while the present memory is an internal representation of collective memory,and the future memory is a fusion of collective memory and individual memory.Whether it is a real event or a topic of concern to the audience,the media has always played a very important role in this communication.On the one hand,the media can help people record and preserve important information such as historical events,cultural traditions and social customs,thus forming a collective memory.On the other hand,the media can also disseminate and construct collective memory,thus promoting cultural innovation and development.The media plays an indispensable function for the preservation,dissemination and continuation of collective memory,especially the dissemination of the Yangtze River Cableway in Chongqing by the Dou Yin platform,which further deepens people’s collective memory of the Yangtze River Cableway.In this thesis,the short video of Yangtze River Cableway on Dou Yin platform is selected as the research object,and the methods of content analysis and text analysis are used to explore and analyze the dissemination of Yangtze River Cableway on Dou Yin platform.By analyzing the rich memory content and hierarchical structure of Yangtze River Cableway videos on Dou Yin platform and sorting out the characteristics of Yangtze River Cableway collective memory at the present stage,we can better understand how Yangtze River Cableway collective memory is disseminated on Dou Yin platform,the formation factors,the problems and propose the optimization measures for sustainable improvement. |
