The Development Research Of Movie Channel In China Central Television

This thesis based on the movie channel for research object, from the angle of specialization development of TV channel to explain that movie channel is the product of TV channel specialization development. Then, summed up and systematized the related materials of movie channel of China central television and analyzed their characteristics of self-governance columns. This paper applied the theory and method of communication to analyze the movie channel development from communication angle, in order to obtain their characteristics, advantages and value. Finally, the thesis hopes to through conclude the advanced experiences of movie channel of China central television and some questions appeared in Chinese movie channel development to put some corresponding suggestions for Chinese movie channel development.Through the study, the author found that Chinese movie channel now facing series problems such as inaccurate position, lacking innovation and professionals, simplistic movie markets and so on. To solve these problems, we must using the scientific means and methods, changing the develop mind in root, formulating and implementing a series effective methods. Only in this way, the Chinese movie channel should get onto the virtuous circle development track; ultimately promote Chinese movie channel and the film industry development.