A Study On The Government 's Countermeasures To Deal With The Crisis Of Public Opinion In The New Media Environment

New media age public opinion against the government under the guidance and control of public opinion put forward new challenges, especially in a period of frequent crisis of public opinion, the government’s ability to guide public opinion and public opinion crisis response, the relationship between social harmony and stability. Only by establishing a sound mechanism to guide public opinion and crisis management mechanism, strengthen the government’s ability to respond to the crisis of public opinion, to enhance the overall media literacy, government and new media to explore effective cooperation between the long-term, it can really, fully, with a good image and credibility of the government, good response to the new media environment of public opinion crisis, safeguard social harmony and stability.