The Research Of Privately Operated Books Corporation Development In Transition

Private Books corporation have been existing in our country and the traditional private books corporation mainly focus on the book sales business. In recent years, private books corporation have developed some new businesses, such as software engineering, contacting cataloging work of the library and so on. These not only extend the private books corporation’s business scope,but also reflects its new initiatives to adapt to the market development in national culture development. Meanwhile,these also inject new vitality into the cultural market and provide a new channel for cooperation and development between China’s public cultural institutions. Today, private books corporation is facing new environment and needs the transformation to achieve the reform.As the change of the time and the market environment,private books corporation will gradually take its place in the market and have its own core-competitiveness and the customer base.This paper, based on the existing theories of private books corporation and focusing on the typical domestic private books corporation,attempts to introduce private books corporation’s development t, its business scope, business change and the workflow, to explore private books corporation’s characteristics, significance and some problems in the transformation process and also look into its future development.The first part is an introduction. It analyses the background of this topic and discusses private books corporation’s development process and the restrictions and blocks from state-owned publishers and in copyright. In recent years, as the national policy has changed and the restrictions on private books corporation have been released, the private books corporation has more autonomy in publication,release and book planning. This part still discusses the development trend and current situation at home and abroad. At abroad,the corporation has diversified sales channels and the large chain bookstores have developed rapidly. More and more publishing techniques have appeared. At home, however,the private books corporation faces huge market pressure and has obvious polarization. It’s still under the transformation period. This part will state the basic theories and analyse the basic theory of book industry, the strategic management theory as well as the key factors of the successful competitiveness.The second part mainly discuss the domestic private books corporation’s opportunities and development space,its development situation, business conditions and cooperation with the libraries. The new national policies offer private books corporation new chances. In our country, the number of the library is limited, so the private books corporation’s business mainly focus on business process outsourcing and the whole process of the service outsourcing. The advantages of the private books corporation are:clarified property rights structure,flexible operating mechanism, strict selection of managers,clear positioning and long-term strategy and fast brand innovation.The third part mainly focuses on the three cases analysis:Beijing RenTian Bookstore Corporation, Anhui Rulin Books Corporation and Hubei Sanxin Book Media Corporation. Meanwhile, this part will systematically introduce their workflow and business scope through cases analysis as well as use the diagram to analyse their historical development and business scope. Beijing RenTian Bookstore Corporation and Hubei Sanxin Book Media Corporation mainly focus on library service. They have become model in this industry. Anhui Rulin Books Corporation,besides book sale and logistics distribution, has transformed its business into the whole process of service outsourcing. The opening of Library of Jinghu District of Wuhu City and Binhu Century Community Library is the model for the whole process of service outsourcing.The fourth part will analyse and compare Beijing RenTian Bookstore Corporation, Anhui Rulin Books Corporation and Hubei Sanxin Book Media Corporation from their business scope, marketing focus and development situation in order to summarize private books corporation’s features. Private books corporation has sharp insight and marketing ability. They can keep the pace with the time, widely expand the business scope and pay more attention to developing new technology. However, private books corporation still take on some problems in the transformation process,such as imperfect regulations and management system, the lack of experience and professional information resources. At last, this part will summarize the similarities and differences as well as some problems reflected in the transformation process of the private books corporation.The fifth part will provide some suggestions for private books corporation’s existed problems and outlook its development in new market environment. The private books corporation will from outside system going into inside system and is involved in book publishing’s both ends. At some time in the future, private books corporation will participate in the inside system’s business and own more authorized qualifications. At the same time, digital publishing will also become their turning point. I hope these analysis to a certain extent can provide some theory reference for private books corporation’s development in the new era.The last part is the conclusion and the prospect. I will conclude this paper’s achievements,significances and imperfections as well as the the prospect to the future’s study.