The Study On The Profit Model Of Cell-mobile Read

2009, known as the "first year" of cell-mobile read(cmread), the Market development of cmread is accelerated the pace, as China Mobile, China Unicom and China Telecom operators involved in, and the arrival of 3 G is to enter the vision of readers.The cmread is seen as the extend and supplement of reading. Compared with the traditional reading or online reading, the pocket properties of cmread is more obvious, including Consumption, communication, text, production and so on. It meets characteristics of mobile media and the advanced reading needs of human, so it will enhance the profitability of cmread.Therefore, the research focused on the profit. Through questionnaires, interviews and other investigative methods, this article explained in details of market positioning, sales forecast probability, and proved the profit of cmread is possible. In addition, given the cmread industry chain has not yet been mature, the profitability of cmread still focused on "the value of existing consumer", and have built a profitable process on the basis of "Customer explore mode". In this article, the designs of "mini-split", " digital visibility plans", "channel combination plan" are to guide the cmread marketers to find profit zone which has already existed, and finally to estimate the quantify the results of cmread.