| From the practical perspective, there is a gap between business development and media operation existing in sports media, the scientific operation level is not high; in specific sports news events, sports journalists ignored the professional requirements of journalistic work, all the problems impede or undermine the sports media's environment, and bring some negative effects to the society. From a higher level, it even affects the construction of the harmonious sports. In this paper, using documents and materials, case analysis, systems theory approach, according to the existing problems, analyze false sports news, sports, excessive entertainment, over supervision, lack of humanities etc. systematically, make meaningful responses to China's ecological transformation of sports news.This study suggests that:false sports news led to media ethics fallen, and the lack of social responsibility, the media and the media public opinion aphasia; to survive, sports media paid attention to sports entertainment, sports entertainment news has become an indispensable element of the newspaper; media coverage offside violation of sports celebrities to privacy, defamation and sports enterprise legal person's reputation, affect the department's management operation and the normal order of public opinion; China's media is in the political power control and the era of capital to draw the media to survive in the market must seize the reader's eye, this is sports reporting missing discourse of violence and the underlying causes of human spirit.This study concluded that:In sports news, all the existing problems, a comprehensive governance, both the need to strengthen the building of professional ethics of journalists to improve media literacy, clear sports news spread of duty and obligation, but also relevant legal norms and constraints. In specific sports news reports, sports news reporting should keep a "degree", sports news staff must improve the human self-cultivation, there must be a strong sense of social responsibility. From another perspective, sports coverage related to the construction of harmonious sports, affecting the ecological of the harmonious sports. From the perspective of journalism and communication, media should pay attention to the functions and value-oriented; handle the relationship between the news facts and social responsibility correctly; strengthen the building of professional ethics of media practitioners; promotion of relevant legislation to ensure that the media's legal status. |
PDF Full Text Request