Reserch On China's Spirit Of Competitive Sports And Its Communication Mode

Sports are not only a social phenomenon, a kind of social culture, is also a kind of spirit. Athletic sports spiritual core connotation is an opportunity fair, open and results of the process fair. Once the competitive sports spirit of the mass media dissemination, can produce huge social influence, thus turn into a kind of personal values. Because of the social system transformation and some of the mass media dissemination improper, China's present sports have some bad phenomenon, make China's current of the athletic sports spirit was distorted and showed a decline of power. In this social conditions, based on mass media theory, we can analyze our country's competitive cases, and use modern science means to carry forward athletic sports spirit, also is the fair, open and fair spirit connotation, not only fit the current our country social spiritual needs, and to construct a harmonious society, and has important realistic meaning and social values.After deep analysis of competitive sport spirit, firstly, the paper analyzes the problems and reasons of competitive sport spirit in the process of spreading. Secondly, the paper points out that the reshaping of our country's competitive sports spirit has an important value to develop our country's sports enterprise, construct a harmonious society and improve the ethos on basis of studying competitive sports spirits. Thirdly, the paper makes the mass media as a core and constructs an effect mechanism that mass media affects the spreading of competitive sports spirits. Last but not the least; the paper gives some suggestions to improve the spread of mass media in competitive sports spirit.