| Sports and media always keep the relationship that influence and dependence each other, the health of sports news transmission can promote our sports develop vigorously, on the contrary, if the sports news transmission have changed in the form, then it brings the negative effects that will hinder the development of the sports. At present, the entertainment of the infinite expansion make the trend of the sports news entertainment gradually expand, which make sports news transmission have the distortion in form, and seriously affect the health of our sports development.Through using the method of literature, questionnaire investigation and case study, this paper analyzed the entertainment of the environment of the change, and analysis the sports false news, yellow sheet and other typical case, sum up the phenomenon and features of the distorted sports news, and summarizes causes. Through the census of the sports news audiences and journalists, from subjective and objective reasons to disuse, which provide support for analysis the causes of the sports news distortion.The Sports news distortion embodied in two main aspects, the false of the sports news;on the other hand, refers to the sports news entertainment, which performance the digest and alienation. The factors of the alienation of the sports news entertainment include the violence and sex of the linguistic features, and sport news and gossip of the development trend.According to consult literature and experts interview, and summary the reasons of many negative phenomenon that will affect the present sports news, sum up the main reason of the sports news deterioration, including:the missing of the journalists professional ethics, the lack of self-discipline;the affect of the sports news entertainment and commercial interests;the fierce competition of sports news market;the rule and law of news and supervisory is not perfect and strict; the sports news media cater to publics'needs of low tastes;network environment is not standard, etc.In the attribution analysis on the basis of the present situation of the sports news distortion, and put forward that the main strengthen the sports news media self-discipline to curb the news of the distortions. However, the media self-discipline has no separate existence, the only exist in the internal actions, but with social forces to cope with, and need heteronomy provides support and protected. Because this reason, this paper proposed strengthening of sports news self-discipline, including achieving sports news media self-discipline channels and external and comprehensive angle to explore more media self-discipline ways and measures to make it more effectively curbed the distorted phenomenon.Achieve self-discipline of the media channels include: strengthen the construction of practitioners of professional sports journalists;strengthen the social responsibility; strengthen the training of sports journalists;business firms with the closing;it took longer to implement the news media workers regular training system;investment in our efforts in punishment for offender, etc. Sports news media to achieve self-discipline approach to strengthen external including: regulation system construction and social supervision system are two aspects, in which construction social supervision system can set the media from the building of the council, public opinion for sports news effect of evaluation, regulate the government to the legal monitoring to the sports news media, improve sports public media literacy, etc.Through this study, expecting to provide the practicable ways to effectively curbed sports news distortion of the continued development, for sports news development of health and sports transmission environment harmonious provide pygmy effort. |
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