Ideological And Political Education Web Communication Process And Management

In the 21st century, Web come to be one of the most frequently used word in our daily life. "Being digital" has become a social mainstream of production and life style. The presence of network extends the space of information dissemination; web-communication stands out as result. Since Network transmission is different from traditional medium of communication, it brought new opportunities and challenges to the education of the humanities including the ideological and political education. The education of ideological and political becomes to be web communication from general communication, and the subject of ideological and political web-communication has also been created.In the research of ideological and political web-communication, it is need to focus on its process and management. This is decided by its own characteristics of ideological and political web-communication. The process of ideological and political web-communication is very complicated and it is the link between transfer and audience. It is not only influenced and constraints by people, content, media, technology and extraneous factor, but also should follow fundamental law of ideological and political web-communication. Therefore, be cognizant of the features mentioned above, is the fundamental of implementation of ideological and political web-communication, and also the basis of its management strategy.One of indispensable requirements is an effective web communication process management for enhancing ideological and political education. In the process of this communication, the principles of scientific management need to be followed. The difficult should be overcome and the effective strategy needs to be made. As a result, several points should be concluded in the management:Strengthening management systems and mechanisms construction, implement of "Administrator regimen theory", selection and design of communication content, using of BBS public opinion guidance procedure, establishment for all network management rules, improvement of the network communication technology, enhancement the efficiency of web-communication and improvement of internet environment.