The Study On The Development Of Shan Dong Publishing

The development of Shandong publishing in the edition, copy and issue publication has a long history which can be traced back to the ancient East Dong Dynasty. With the social progress, the traditional publishing faces formidable challenges, which demands further understanding, thinking and thorough investigation in order to adapt to the new development and accelerate the steps of the publishing reform, so as to deal with all kinds of crisis and challenges.The study of publishing is a branch of cultural industry which has important academic value and application significance. The 17th CPC Congress has put forward the idea that we should develop cultural industry, promote the development and prosperity of culture in order to get the new climax of social cultural construction. The development of cultural industry is unable to do without the development of publishing, so that we gave a brief historical retrospect on the development of Shandong publishing from the three periods, ie. Ancient Times, Modern Times, and Contemporary Times, offering some systematical findings on the study of the development of Shandong publishing, through which the detailed development can be revealed objectively, thoroughly, and truly, meanwhile provide some references on the studies of the development of Shandong publishing.The thesis studies the sprouting of Shandong ancient publishing, the development of the Modern Times publishing, the prosperity of the contemporary publishing and the problems of the publishing in the new century as well as the outlook of publishing in the future, which is meant to offer some help to the development of Shandong publishing and the publishing of other provinces, at the same time give some enlightenment for the whole publishing of our country.The thesis investigates the development of Shandong publishing from five aspects.The first aspect is the sprouting of Shandong ancient publishing, which is divided into three aspects, that is the sprouting, propagating methods and the significance and structure of edition and publish. The second aspect is the analysis of the further development of Shandong publishing in the Modern Times. This part analyses the further development of Modern Times from two aspects. The first is the characteristics of Shandong publishing in Qing Dynasty and the second is the winding development and its characteristics of Shandong publishing in the period of Republic of China.The third aspect is the analysis of the new development and prosperity of Shandong Contemporary publishing which are discussed from three perspectives: publication, print and issue, as well as publication management. The publication and print are analyzed from the publication Shandong book and magazine and the development of Shandong printing industry. The issue is analyzed from issue agencies, network, purchases, sales and issue team. The publication management gives some details on the registration, copyright management and market management, ect.The fourth aspect analyzed the problems as well as the strategies and suggestions of Shandong publishing. And the first part made some researches on the present existent problems, which is analyzed form two perspectives:one is the rise of the digital publication and the results resulting from the financial crisis after the China's entry to WTO; the other part lists some problems, ie. the advanced idea and methods of the management, the shortage of the publishing talent and the laggard management of human resources, which all require immediate solutions. Meanwhile, the second part offers some strategies and suggestions on how to from the idea of the management, how to carry out the system reform and regularize the market of the modern publishing.The epilogue summarizes the prospect of Shandong publishing in the new century from two perspectives:the development of digitization and networking; the trend of internationalization and globalization.