The Research For Present Situation Of The Crowdfunding Publishing In China

The crowdfunding publishing is a publishing and distribution event by using public financing, it is formed by initiator, intermediate platform and sponsor. And it is a production which is mixed by traditional publication and the thinking of network, it is more open, interactive and rewarded than traditional publication.The crowdfunding publishing is a product which blend of traditional and modern thinking of the Internet publishing, has opened up a new path of the publishing industry, and brought new hope to the publishing industry which being in the period of transformation, but it is still at the exploratory stage in China, whether can obtain the considerable development in the future, and to the publishing industry has brought a new turn and change need more practice to prove. The crowdfunding publishing is a product which blend of traditional and modern thinking of the Internet publishing, has opened up a new path of the publishing industry, and brought new hope to the publishing industry which being in the period of transformation, but it is still at the exploratory stage in China, whether can obtain the considerable development in the future, and to the publishing industry has brought a new turn and change need more practice to prove.The article makes the crowdfunding publishing as the research object, which will analyze it according the follow aspect:Chapter one is the introduction, whch introduces this article’s selecting source, purpose and meaning, and it introduces the nearly article about the crowdfunding publishing.Chapter two mainly introduces the connotation and characteristic of the crowdfunding publishing. It’s beginning from crowdfunding, introduces the development and the reference of crowdfunding. There are three aspects to analyze crowdfunding’s development background, including the mixing of traditional publication and network, the conflict between publishing production and reader’s need, the convenience of e-payment, the chapter also introduces four characters about the crowdfunding publishing, its are open paltform, low access,reasonable goal and a wide variety of rewards.In the third chapter, the main content is the chances and innovations of the crowdfunding publishing. It is wrote by production mode, marketing mode and propagation mode, and it is also the whole process of books’ publishing, which is made by books production, books marketing and communications. The crowdfunding publishing changes the publishing process, and it breaks a new bath of publishing.The forth chapter return to the analysis of the crowdfunding publishing in China. It takes the books of Crowdfunding Web Site as the example,and it introduces the development situation by book’s type and initiator. Then, it looks for the goodness of the crowdfounding publishing in China. Finally, it analyses the potential risks of the crowdfounding publishing in China.The forth chapter gives some feasible suggestions to the development of the crowdfounding publishing in China. Firstly,we should establish the professional crowdfounding publishing web site, and create the brand for it. Then, we should locate the market of the crowdfouding publishing,and make it becomes the pattern by characterized publication’s leading. We also need transform the through of book’s sales, and make it becomes the industry chain of the crowdfouding publishing. Finally,the government should create the surroundings of civil publishing.In the conclusion part, it expresses the affirmation for the development of the crowdfouding publishing in China, the crowdfounding publishing will become the conventional publishing mode in China and even whole world, but the characters make it won’t become the main mode of publishing. It will coalesce tradition publishing and the through of internet, which is also the trend of publishing’s development.