Research On The Present Situation And Countermeasures Of Digital Transformation Of Shandong Education Publishing House

Since the digital publishing was asked,it has become a new growth point of publishing industry with the rapid development trend,rich product forms and innovative technology development.The development of digital technology and the promulgation of action plan of education informatization 2.0 have promoted the reform of traditional education publishing industry in China.In this context,the digital transformation process of traditional education press is becoming deeper and deeper,and a number of new products,new applications,new services and new models have been launched in the fields of higher education,basic education and vocational education.However,in the face of the new changes,new demands and challenges,how to keep pace with the times and accelerate the digital transformation and upgrading of traditional education press is a hot topic that traditional education press has been discussing for many years.Based on this,this paper chooses Shandong Education Press as the research object.Firstly,it analyzes the current situation of its digital transformation development in detail,mainly from two aspects of innovative research and development of digital publication products and the establishment of digital publishing platform.Secondly,on the basis of the analysis of the current situation and with the help of the interview method,the lack of interdisciplinary professionals is analyzed;The research and development of digital products is insufficient;The market scope is small and the audience is limited;The marketing channel of digital products is not perfect;Xiaohe's Book Listening app has a large investment ratio and low profit point.Finally,in view of these problems,this paper proposes that we can transform the traditional publishing thinking and build a complex publishing talent team;Strengthen the research and development of digital products;Actively explore the market and establish enterprise brand;Expand the marketing channels of digital products;In order to further accelerate the development process of digital transformation of Shandong Education Publishing House,we hope to provide some reference for similar publishing houses.