The Comparative Study On Match Reports Of Athens Olympics And Beijing Olympics In People's Daily

Match reports of Athens Olympics and Beijing Olympics in People's Daily is the study object of this thesis. The thesis studies the core differences of the match reports regarding these two Olympic Games, analyzes the deep causes of these differences, and also makes some reflections on the match reports of Beijing Olympics.The core differences of the match reports on the two Olympic Games are as follows. First, some layout modes and report genres which don't apply to match reports have been phased out, and those which can make the sport news spread fast and efficiently have developed by leaps and bounds; Second, the Beijing match reports has made a breakthrough in reporting area, compared with China-centered perspective of Athens reports. News about foreign athletes frequently hit the headlines, but China is still the central part of reports. Third, the selecting standard of news has also made a breakthrough. Athens reports concentrate on gold medal news, while Beijing reports give abundant chances to non-gold medal news.From Athens to Beijing, macth reports basically turn back to the news value standard. Beijing match reports is a coexist situation of propaganda standard and news value standard. "Prominance" has freed from the shackles of fighting spirit and developed into four types. "Interest" has freed from the shackles of "sadness" and develped into three types.Athens reports represent the end of the old model, and Beijing reports are the beginning of the new model. Athens model is from competitive perspective, Patriotism leads to the Chinese vision and gold- medal-oriented model; Beijing model is from socio-cultural perspective, News value leads tothe whole world vision and China-centered model. The new model has the potential vitality.From Athens to Beijing, the macth reports get rid of the bondage of winning honor for the country, and are repositioned as social and cultural phenomenon. The changing of mainstream values basically changed the situation of match reports, and it is inevitable and it is a progress of history. However, the cultural orientation does not fully accord with the essence of the Olympic Games, and it has the tendency of deifying olimpics again.In match reports on Beijing Olympics, there are many news being constrained by propaganda, catering to "cultural expectation" of the audience. It directly leads to false news, which is deviated from truth. The truth of news is also constrained by mechanism of communication. Thus, it gets into the contradiction of pursuing hard and never achieving.