The Comparative Research Of Beijing Olympics And London Olympics Reports Between The People’s Daily And The Times

Olympics is an international sporting event, journalists of all kinds of media willmake detailed reports about athletes, host country and sports event. With the influenceof different national media systems and culture, the perspective and content ofOlympic coverage will be different, too. Most comparative reports of western mediaand Chinese media have been the contrast between American media and Chinesemedia, making them to be the representative of Chinese and Western media.With2008Beijing Olympic Games and the2012London Olympics, under thisbackground, the paper uses content analysis as the basic research method, making acomprehensive analysis and comparison of Sino-British mainstream media," People’sDaily " and " The Times", including coverage of the same Olympic Games and theconsecutive Olympic Games, which is different from the previous research about thesame Olympics. The papers aims to make a comprehensive comparison of People’sDaily and The Times, including Olympics report strategy and methods about BeijingOlympics and London Olympics, to analyze the reasons for the different reports, andthen get the final conclusion.