| Blog official blog as a category, in China far from his influence and celebrity blog, they are still in a state of marginalization, and in society has not caused widespread concern of the public. However, there are still many officials to try to blog through this form of media, to communicate with people, to the people a platform for politics. Although China's official blog there are a lot of problems, but he still let us see the construction of the dawn of the ideal public sphere. Explore the blog before the point of view of most officials at the political level. Focus on the phenomenon of the sort, and this article from the Communication Studies major, the sociologist's point of China's official blog, it is the meaning of this article topic. Thesis is divided into five sections .The first chapter is a brief introduction of background knowledge of the blog, and blog development in China, so that readers can have an overall understanding of the blog.Chapterâ…¡the beginning of the main blog on the official analysis of the Chinese officials to define the definition of blog, classification, in China, and from the perspective of communication, through comparative case analysis of the dissemination of the contents of Chinese officials personalized blog, Chuan interact with the subject, the media characteristics of the economy, the spread of the main aspects of the characteristics of stealth gatekeeper.The third Chapter analyze the main official blog of China's positive role ,and use of Abraham Harald Maslow theoretical analysis of human motivation to meet the dissemination of its audience, "self-actualization" needs; through the organization of the dissemination of theory, analysis of China's official blog expand the dissemination of governmental organizations, not only to increase channels of communication, but also with the Government's public relations functions; from the "public domain" theory, analysis of Chinese officials to build an ideal blog the dawn of the public domain.Chapterâ…£of the main elements from the communication aspect of China's official blog, in the dissemination of the main, the dissemination of the content and dissemination of the problems in the audience. Chinese officials to the spread of the main blog are sheep mentality and set up a blog, really make use of blog to collect much of public opinion; the dissemination of the content is "public and private," without distinction, and some even run counter to the spirit of blog; through the questionnaire found that Chinese officials audiences tend to a single blog and elitism, and can not truly representative of all the public.Chapterâ…¤of the preceding chapters based on the analysis of China's official blog based on the blog the development of Chinese officials suggested that we should not pin too much on the official blog of the "responsibility" should be resolved through other channels to build the Government and the a bridge between people, officials should be allowed to return to the blog their own blog. |
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