Thoughts And Strategic Research On The Development Of Guangdong's Publishing Industry

Through decades of development the publishing industry in Guangdong has made remarkable progress in terms of scale of operation and total output, placing itself among the leading players nationwide in overall development. There remain, however, some problems that hinder its further development, This thesis aims to present an objective analysis for the problems that hinder industry's further development, with an outlook to develop a system and mechanism favorable for the scientific development of Guangdong's publishing industry and to build up a benign policy climate, and, based on the past researches and theories in administrative management, industrial economics etc., to present solutions to address the related issues.This thesis consists of 4 chapters. Chapter 1 is the preface that introduces the background, significance and the current state of the research. Chapter 2 elaborates on the development situation of the publishing industry in Guangdong province. It summarizes the characteristics of the development of Guangdong's publishing industry by introducing the 3 stages thereof and through the description of its development scales based on relevant statistics and the problems that hinder industry's further development, the major ones of which are: inadequate administrative incentive to implement system reforms; less-than-rational integration of publication resources ; a less-than-ideal environment for the development of the industry; work personnel unqualified for new development; poor performance in innovation; inefficiency inside the publishing firms; poor participation by the publishing industry in the foreign trade; The statistic job can't follow the development's step, etc. Chapter 3 expounds on the opportunities the industry is faced with in its scientific development outlook. Taken into consideration the importance of culture's role in our country's overall development, the consumption boosting power of the publishing industry, the political environment the industry is facing, and the solid foundation it has laid and other favorable factors, we can conclude that the publishing industry of Guangdong has a broad outlook for development. Chapter 4 presents the thoughts and solutions for the problems. Based on the analysis of the previous chapters and the theories in cultural industry, human capital and ownership, sales and marketing, regional economics, and many other branches of social science, this chapter puts forward the strategies and solutions, in areas such as management system and operation mechanism, market environment, capital investment, manpower construction, science and technology development, etc.