The Predicament And Countermeasure Of China's Publishing Industry During The Transition To E-publishing

As the digital era dawns, the reading habit of the mass is beginning transferring from the traditional paper to totally new carriers,such as e-book, online reading, mobile publishing, etc. A new E-publishing industry is quietly rising, and developing rapidly. It's extremely urgent for China's publishing industry to confront with this transition. However, different from the developed countries in Europe and America, the transition of China's publishing industry is encountering with multiple barriers from the ideological level, the institutional level and the market level. Facing the changes brought about by digital technology, how can the traditional publishing houses seize the opportunity, find out the actual transition path, realize integration and win-win, and finally achieve the great development and great prosperity, is a big subject placed in front of each publisher.Base on the theory of Editology&publishology, industrial economics, and information economics, through the method of field investigation, Delphi, qualitative and quantitative analysis, this dissertation attempts to give a brief description of the status quo of China's publishing transition, analyze the difficulties and bottlenecks, find out the feasible transition path, and give out some proposed solutions.