Study Of Management Strategy In China New Media Industrial

This thesis discussed the management strategy of new media in China, by using several management theories. This thesis involved that R&D research about the new media definition, compare with new media and traditional media, strategy group. and try to analysis the development of Chinese mobile multimedia, lead the industrial chain, perfectly and innovation of industrial managementThis research discussed competitive environment of new media research, analyzed it by using such methods of SWOT analysis, and Portfolio analysis. Aiming at the characters of Chinese new media to determine the core competitiveness and a key competitive factor for the characteristics of new media in an attempt to explore a reasonable, to strengthen the emerging media market conditions, some of the new media business manage of the failure and success, China to explore a new media industries, and by concern but Outstanding mobile multimedia industry how tight encirclement, the strategy development of the road.