The Strategy Analysis Of Media Brand Management

"Brand" is an economic concept which is belongs to product management. Taking this concept into the media, we should set up a strong brand to improve competition through a series of promotion. Brand can survey the system of core value and the promise to the audience. Chinese media brand construction should set up a strong brand in content and competition.On the basis of the analysis of western journalism and communication, we find that the industry of journalism and communication grows up in the environment of commercial competition. Media brand management is so important in the new age that every media leader should pay attention to it. It's different from the normal commercial brand. It can help the audience choice excellent media and programmer and encourage the leaders to complete the brand media. Besides, it attracts the agricultural attention and stand for a certain cultural.Beside the media construction, Media brand management should coordinate its competition strategy according to the market change. In order to build a strong media brand, Chinese media brand management must bring forth new ideas to content strategy and competition strategy.Imitation cannot create a real brand. The essence of keeping brand is bringing new ideas to the management. Content strategy to brand management demands that we have a good idea on the basis of detail market investigation. Conclude the brand growth rules and pay attention to keeping the brand. Competition strategy to brand management demands that we can recommend the idea of IMC. We can make a break through media programmer.