Research On The Management And Guide Of Network Opinion

Networkopinion is theinformationabout aspirations,demands andinterests whichare expressed by the public on the Internet. Public harmony is the needs of the socialharmony. As a new form of media, public opinion brought about an increasinglyprofound impact to our social life, but also brought about the question about how tounderstandand usethepublicnetworksreasonabllyand howtoguidethenetwork'snewmedia issues.However, withthe rapid development of the Internet technology,networkopinion becomes more and more complex. Because of the lagging of the managementconcept,the management inadaptation and poor management intensity, there are a largenumberofbadinformationandthe infiltrationofthehostileforces onthe Internet.Howto grasp the characteristics of the Internet, strengthen the guide to the network opinionand promote its healthy development, has become a major problem which is urgent tobesolved.In the paper,we study the background of network opinion and introduce the publicopinion researchat home and abroadand the domestic network opinionresearch. Basedon the research of the formation,transmission mode and the characteristics ofnetworkopinion, we analysis the characteristics of the transmission of network opinion, itsimpact on the management and other problems. We also find the problem of ideology,system, method and policy regulations presented in management of network opinion,based on the research of theory study and the subject and object of network opinionmanagement. On this basis, base on the analysis of foreign experience and somedomestictypical cases, we propose the keyto the guidance of network opinion. Finally,we propose the implementation strategy of a management-coping system whichincludes five sub-systems of the subject of management, the object of management,execution measure, monitoring and feedback, and the external environment. We studythe Strategy of network opinion management comprehensively.