Network For Public Opinion Research

Research of network opinion is a new field of important theoretical and practical significance. It not only has important significance to the construction of ideological and political education, but also has important significance to the construction of harmonious society and Chinese communist party's ruling ability.At present, academic research on network opinion is still in its initial stage, It doesn't form the perfect theory system yet. At the same time, the guidance and management of network opinion isn't perfect enough, or short of pertinence.In view of the research status of network opinion, the paper manages to develop research systems of network opinion based on former research. It will try to make innovations in the following aspects: Firstly, it defines the concept and characteristics of network opinion from multi-disciplinary probative ways. Secondly, it discloses the challenges and opportunities of public opinion according to the characteristics of network opinion. Lastly, the paper discusses the guiding and managing countermeasures of network opinion from the characteristics.The paper is divided into two parts, the first part is about introduction and the second part is the body parts which includes five chapters. The main content of the introduction and chapters are as follows:The introduction analyzes the basis and significance of the topic, and domestic and international research status of network opinion. Then it elaborates research methods, paper structure, innovation points and difficulties in the paper.The first chapter gives the concept and characteristics of network opinion of a new definition. The opinion used in the paper is a kind of more broadly definition, means that the social groups or social organization express opinions through the network. So the definition of network opinion in this article is the opinions through the network transmission. It has such characteristics: network nationwide and interactivity, global and real-time, enormous and explosive, virtuality and autonomy.The second chapter analyzes the opportunities of network opinion. Network opinion propels internal opening-up and external opening-up. Firstly, in aspect of internal opening-up, network opinion is good for transmitting information to higher authority and passing it down to lower organization, and public contacts. Secondly, in aspect of external opening-up, it is good for China to know the world and let other countries know China, and be helpful for Chinese and foreign folk exchanges.The third chapter analyzes the challenges of network opinion. Network opinion is a"double-edged sword". It brings many challenges to us while it brings us many opportunities. One hand, it makes information release of diversification, information dissemination content also diversification. The other hand it makes the information"gatekeeper"role of the authorities and mainstream ideology influence meet a shock.The fourth chapter discusses guidance countermeasure of network opinion. Firstly, adhere to"two true rules": the one is to insist on disclosing truth based on the facts. The other one should take the network as the carrier to strengthen propaganda truth, enhance network dissemination of mainstream ideology and traditional culture. Secondly, it should keep open and transparent. It should change the"open"mind, from"want me to open"to"I want to promulgate". In addition, it also should keep public information daily and establishing long-standing mechanism of information opening, from"case announcement"to"public normality". Thirdly, it should take people as the foremost. The aim of network opinion guidance premise is for"people"to realize the rights of learning the truth, participating, expressing and supervising, to realize people's most interest, and to solve the actual problem masses. The guidance of network needs to rely on"people"and play the role of plural subjects. Specifically it should improve the network guiding ability of leaders and the organizing ability of the guide team on network opinion. Finally, it should take the rule of very first time. The real-time characteristics of network opinion makes public opinion velocity get greatly increased. Only to keep the rule of very first time to release information, it can occupy opinion commanding heights. Conversely, it will cause serious consequence. The very first time of network opinion guidance refers to quickly informed and judge network opinion, then to rapid submit to network public opinion and release information.The fifth chapter probes management measures of network opinion. Firstly it needs managing according to law. On the one hand, we should learn from foreign management experience of network information. On the other hand, we should improve laws and regulations about network comments. Secondly, it needs democratic management. It includes self-discipline of organization, enterprise and individual. It needs establishing self-discipline organization and formulating relevant self-discipline regulations to improve the whole organizations self-discipline level, and it necessary for network media to enhance autonomy consciousness and value on self-discipline of action and supervision in order for maximal profit, and it needs strengthening moral education of career employees, establishing employees access mechanism, and improving the media literacy education and network moral level of netizens. Finally, it needs technology management. On the one hand, we should make full use of science and technology means to manage network opinion, such as IP address blocking technology, firewall technology, filtering technology of network. On the other hand, we should strengthen the new technology research of network through improving technology research and development capabilities, increasing technical investment and enhancing technical exchange & cooperation.