Researches On Domestic Press Group Profit Model

Groupization of newspapers is a popular management model of the newspapers media today. In the trend of enterprise management and the industrial development, how to enhance the profitability of getting profits for Newspaper Group have become one of the most concerned issues . The economic attributes of Newspaper Group must be reflected that the needs of media profit must be met, profit model of the enterprise in the Newspaper Group play the benchmarking role in the operation of enterprise management and industrial development, which turn into the key factor of affecting the reform and development of newspaper groups.The paper pointed out the shortcomings of study perspective and research methods of the profit model, which started from the research results about domestic and foreign press group profit model, and analyzed the situations of Chinese Newspaper Groups profit pattern and their shortage: the falsehood of development benefits, the obscuring of development positioning and the narrow profit model and so one.Analysised the actruality of Newspaper Group profit model, the main parts of article which referenced of the development practice of Newspaper Group and combined with case studies, jumped out of the general study vision and analysised five possible paths of the innovation of Newspaper Group profit model fome development of point of view and the level of the operating strategy: the difference of competition, professional development, capital operations, digital operations and value chain integration, explored the ways of profit model of the Road.The paper explored the development diretion of ChineseNewspaper Group by researching the Newspaper Groups profit model,which can afford useful suggestoin for Chinese Newspaper Groups innovation and development.