Communication Of Humanism Beyond The Guidance Of Public Opinion

This research selected reports about Wenchuan Earthquake on People's Daily as target media. 1992 news reports from 13th, May, to 31st, July, were obtained. According to these reports, we conducted certain content analysis and structure analysis in order to investigate the form and content features of the coverage about Wenchuan Earthquake reported by People's Daily, and examined how the media gathered these news and re—displayed the image of the disaster, and we also wanted to find out the ideas of media in the reports. According to this research, we discovered that People's Daily used many kinds of news, strengthened the changes in the design of space, commenced a special edition about the disaster, and the paper reported the hero groups and individuals who did their best in Wenchuan Earthquake. We made the conclusion that People's Daily insisted on its guideline about reports which paid attention to the good ones, it also showed the idea of humanism. At last, we pointed out that People's Daily should make full use of its advantages to develop the field of view so that it would acclimatize itself to multimedia competition.