How Does The National Group Personality Of Chinese Contemporary Be Established By The Mass Media

The structure of personality includes Id,Superego and Ego.The theory of personality division shows that the perfect collective representation shaped by mass media is an idealized standard as well as a part of the collective personality system;real collective representation could only form from the consonance of all the individuals and their perfect images.Perfect images,distinct individuals and real images together constitute the ethical collective representation system in modern China.Group personality is that a kind society culture deposit accepted by most people,or that the group identification to main culture.In the process of establishing a group personality,there are several conditions indispensable like this:The main current,this is the content of group personality;Character identification,it give birth to the feeling of belong which is the premise of accepting main culture and changing it to be own;The more advanced and abundance the communication media is,the opener and more transparent the communication process would be,in addition,the range of the communication of mainstream culture would be vaster,and more public sympathy and recognition could be aroused,which in total would be beneficial for forming the collective representation.After "5.12"Earthquake,the mass media shows its quick reaction,as well as intimate attention on this affair—uninterrupted huge amount of information, overwhelming reportages from newspapers,TV and Internet.Undoubtedly,mass media plays a crucial role in forming collective representation,however,the way how the media influence the public seems not as simple and mechanic as the way guidance of opinions and agenda-setting do.How things which congstitute collective representation such as"National Will","Teamwork Spirit"and"Social purpose"formed on the micro level? Once we clarify the internal mechanism how media reportage influence the public,it would be beneficial for the media on forming the ultimate objective of reporting in the process of covering breaking news,establishing best reporting plan and duly effective communication as well as leading.The key point of this article is:Referring to the news reportage of the "5.12" Earthquake,researching on the two levels of news reportage in forming Chinese people's collective representation:spreading mainstream values, providing an interactive symbolic platform for internalizing mainstream culture.