| Micro-blog is increasingly popular,so that it gradually developed into a public expression and communication of the main platform,Internet users have been concerned about entertainment news,especially entertainment stars negative news,but also can cause the enthusiasm of Internet users,from the emotional,moral,Legal and other multilingual discussion,attack.Entertainment negative news caused by public opinion is generally highly provocative and contagious,and will produce amplification effect,easily lead to fluctuations in social sentiment,to stimulate the spread of irrational emotions.In the background of the polarization of the group,the effect of public opinion and the influence of the public opinion of the Internet users,the citizen negative news of entertainment often show irrational and even extreme emotions,moral trial,language violence and even social crisis,showing micro-blogging "mass brawl",literally means that a group of people gathered together and fight,and the network""mass brawl" tendencies,more performance in the mimic environment of language violence,personal attacks,etc.This group of aggregation of behavior,which often has irrational characteristics,the resulting network of public opinion in a sense of abnormal development.In the process,some radical emotions lead to some kind of radical action,and even confuse the view,regardless of right and wrong,Lead the development of public opinion,so the author according to group polarization,silent spiral,according to the theory of butterfly effect,The first proposed micro-blogging "mass brawl " point of view,and from various aspects of the system analysis,verification,and thus explore the causes of such phenomena,characteristics and impact.The purpose of this article is to publish popular entertainment news through micro-blog platform.Words from micro-blog,the author analyzes the expression of "mass brawl" discourse under the characteristics of group polarization,and through the "gang fights ",The reasons for the formation of the phenomenon of a more comprehensive analysis of multilingual verification of the "mass brawl" phenomenon exists the facts,analysis of its adverse effects,put forward from the government,the media,the public tripartite governance measures,call for rational cultural identity,seek rational cultural identity.In order to get the sound development of network public opinion,shaping the new order of public opinion.This paper consists of six parts,the main contents include:Introduction,the first section for research purposes and issues.The second section is a summary of domestic and foreign research,the third section is the research ideas and methods.The last section is the main innovation.Chapter 1 about the media presentation and its Manifestation of the Negative News.A total of three content plate,the first is on the "mass brawl" phenomenon of the media presented.The second plate of the "mass brawl" phenomenon characteristics.The third plate analyzes the manifestation of micro blogging "mass brawl" from three aspects:gathering phenomenon,language violence and public opinion trial.Chapter 2 analyzes the discourse of "mass brawl".Through the popular entertainment news events,micro blogging comments,summarized,summarized,from the discourse of the form of expression,diverse forms of expression and discourse behavior analysis.Chapter 3 abut the formation and development of the group organization of "mass brawl".In the first section,we mainly analyze the path of group formation.The second section analyzes the composition of the group organization,including the fans of the star,the guidance of the opinion leaders,and the spread of the marketing number.The third section mainly analyzes the development of the group organization.Chapter 4 analyzes the causes of "mass brawl".First of all,from the influence of post-modernism and entertainment wave analysis,followed by the analysis of the effect of public opinion,once again from the rise of civic discourse,and finally from the macro network to build inadequate analysis.Chapter 5 is conclusion. |
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