Mass Communication And The Development Of The Suburban Farms Of Xinjiang Production & Construction Group

Xinjiang Production & Construction Group,as performing the tasks to reclaim and guard the frontier,is a especial economic and social organization.It plays an important role in the social stability and economic development of Xinjiang.How are the media circumstances in this especial group?How is the relationship between the mass media and the local audience?Through questionnaire investigation and case interview,the author have investigated the media contacting and the media circumstances of 144Tuan,and have found out the audiences'information demands and their satisfaction.By means of analyzing the main datas,a conclusion has been drawn that on one hand mass communication enriched people's whole life by taking in various information;and mass media has been an important makeup in people's life.On the other hand,the media agenda setting is not practical,audiences' information demands cann't be satisfied completely.In order to improve the media circumstances,there are three measures to adopt.First, our mass media should be dedicated to cultivating its own modern idea,trying to find out the resonance and establish the interaction between audience and the media.Secondly,we should develop education to improve audiences'culture level.Finally,develop media education to enforce media literacy of audience.Thus our media will play an important role in the development of XJPCG.