Yao Ming, Liu Xiang, The Media Personality In The English Language Environment

By the rapidly development of both economic globalization and ICT(information and communication technologies),the Mass Media plays an increasingly important role in Intercultural Communication.As both Yao Ming and Liu Xiang are international Media Characters,they can be said to be both Epitome of World Culture and Representative of Chinese Culture.The long-time reports on Media Characters have molded Media Images for them,which are different from their real images.In English language environment,their Media Images represent the international image of new-generation Chinese.This research will choose Yao Ming and Liu Xiang as the Media Characters,and seek per 100 sentences describing their personality traits by the "news" search of "google".Then analyze the sentences by FFM to get their Media personality traits in English language environment.This analysis can help the Mass Media of China to made effective Intercultural Communication by molding Media Images.The analysis of the sentences by FFM shows that there are five common traits between Yao Ming and Liu Xiang:high competence;high aspiration level;working hard to achieve their goals;positive and active;gentle and humble.But there are also some different traits in the 30 facets of FFM between them.