Study On Operations Management About Newspaper Enterprises Of China

The Newspaper Enterprises(NE) in China,are important parts of Chinese market economy.But in many respects,we cognize them in ideological point of view,and not stand on the side of market or Operations Management(OM).The NE of China,are not media only,they are enterprises in their own.They have to face many problems in management practice.The article analyses the main problems,from the stand-point of Operations Management,including report and edit, advertising,distribution,and printing.The article sets up a theory frame of OM about Chinese NE.On this basic,it puts forward a brief guideline system of evaluation about OM of NE,and takes the QuanZhou Evening as an example.The viewpoint of the author is,the emphases of OM competition,often base on the authority and stability,or the lower cost and convenience,or the specialization and service.But,in any case,the newspaper enterprises have to accomplish 4 composing, including report and edit,advertising,printing,and distribution,thereby to deliver the integrate newspaper to the final consumer,or the readers.The author puts forward that,the production design includes matter of paper, appearance and report,etc.The technics style of NE possesses double characters both on manufacturing and service.Through the report and edit flow,paper,printing ink, intelligence and labor,are the importation.In this way,the newspaper with picture, writing and information is the export.When it comes to the flow of advertising and distribution,the latter finishes the first vendition,and the front achieves the second. They make great business value which oversteps the manufacture cost enormously.