New Situation And Cultural Mission Of Chinese Citynewspaper Supplement

Newspaper supplement has experienced hundreds of years'development. It has gotten rid of the original statement of"the appendage of the newspaper", and became the main tool for relaxing in people's daily life. The source of newspaper supplement is that it was the supplement of the newspaper content. It can provide"soft news"to the readers,and it's basic feathers are that it is full of literature and art.The modern and contemporary history of China can be divided into three phases:from May Fourth Movement to the foundation of the Republic of China, the foundation of the Republic of China and the period of Culture Revolution. Especially,after the foundation of new China,newspaper supplement developed rapidly,which can be divided into three phases:the first phase is called"the period of Party newspaper",which lasted from the period of the foundation of the Republic of China to the period of the Culture Revolution. During this period, the party newspaper was in a dominant position,and the policies of the Party was also the main content of the newspaper. The Party's attitude towards the newspaper supplement was that it was the aid of the newspaper to serve the party, and became the tool for the minority who were in the political struggle. The second phase was"the period of the Evening Newspaper", during which period newspaper supplement developed, got rid of the limitation of the Party Newspaper, and opened up the characteristic road, which led to the road of the real development of the supplement of newspaper. The third phase is"the period of City Newspaper", during which period the characteristic of the supplement formed gradually, and came into the mature phase.During the current phase, the situation of the supplement is for the supplement of the City Newspaper, which contains the features,such as the genre diversity, the high participation of the reader,the high humanism,the big influence of the network media and so on. At the same time, we should notice that the symbol of the traditional culture was dying out. Every sword has two blades, in order to meet the needs of the modern life the supplement must carry on the cultural mission, the traditional culture. The supplement should highlight the modernization, promote the local culture, transfer the external thoughts and culture, reflect the social culture. The development of the supplement should provide the necessities to the people's spiritual lives. The supplement should carry on the responsibility of the spiritual mentor, which can help build the civilization and the harmonious society.