A Study On The Culture Of Evening Newspaper In China--The Culture Of Beijing Evening News As A Case

Media sharing a focus on our society, media culture plays important role in our life, one of the forms in culture that depends on mass communication to show its power. Born from media culture ordinarily, the culture of evening newspapers in China attracts the attention of the public, considering its nature and character. Furthermore, the study on Chinese evening newspapers is significant, because of the Chinese evening newspapers prosperity since 1980s. Suppose in China, you definitely feel the development, revolution and popularity that owes mostly to the evening newspapers.It is the first time that the culture of evening newspapers is studied as an object of academic research. So, the systematic thoughts to get the way should be figured out: absorbing the conceptions like the levels of material, spirit and institution, emphasizing on the evening newspapers production, communication and reception; increasing a lot of historical materials or statistic methods which few people has usedbefore-Particularly, a fresh and forward research on Beijing EveningNews improves the revolutionary quality of this theory from the beginning to the end.The destination is settled to outstand "the consciousness of journalist of Chinese evening newspapers" , which leads to find out what the culture of evening newspapers really is in China! And how to"promote" it! You may note the characters of deduction and induction; generality and individuality; universality and particularity, learn something about the strategy of Chinese evening newspapers梞aking a living with cities or their citizens, creating the spirit of our nation to constant improvement. Besides, that will be a great pleasure, you believe "doing" and "be sure to do" through this dissertation is on Chinese evening newspapers. It is not a suggestion, but a strong practical effect within.The dissertation is divided into four chapters.The first one deals with the general theory of media culture. Taking the media culture as the start, paying great attention to the culture of the Chinese evening newspapers. The content includes three components such as "development, running, aesthetics" , which gives the mechanism "need and meet" . By an analysis logically, the same and the difference between the media culture and the "journalistic culture" , you can see how the culture of evening newspapers will be studied, especially with its "the general model of structure " and "the thinking mode of logic deduction " . By the way, this one keeps eyes on Chinese evening newspapers and tries to acknowledge that the media culture must be the background of our Chinese evening newspapers culture.The second chapter demonstrates the unique property of the culture of Chinese evening newspapers. The main ideas cover the followings: the culture of evening newspapers in China is the outcome after the media culture goes through China special political, economical, social or cultural situations. The key is that "social need & meet" devotes the nature of the culture of the evening newspapers to the marching forward among society, mass communication system, daily behavior of people in China. Remarkable and systematic, the method is used here to show what the culture of Chinese evening newspapers is different from the others.Following the second chapter, the third does a deep research onBeijing Evening News as a case study. We say it as a attractive and creative job not only because a large quantity of unknown details are applied here for the first time but also the thought that is to take the Beijing Evening News as a typical case, an important question that how the market does effect on today' s mass communication. If you read this chapter, you can get an impression that we are watching the relationship among journalist, market and reader. Undoubtedly and certainly, we bring about opinions like power to change and spread of Beijing Evening News, local cultural character and communication environment in Beijing area, process on Beijing Evening News publishing and running, how to realize the quality of civiliz...