The Possibility That The Grass-NGO Develop Its Space When The Media Have An Effect On It

With the rising of Global association revolution and the "government failure" and "market failure" of market and enterprises in the field of social welfare.It has aroused the concern of the grass-roots organizations and research in academic community both at home and abroad.Especially after 5 ? 12 Wenchuan Earthquake,the public and the academic world have seen a strong social function which was showed by China's contribution of civil society organizations in the disaster.At the same time,in the contemporary Chinese context,the existing system in our country was a obstruction for the rising and development of grass-roots organizations,meanwhile.In a certain degree, it restricted the development of the non-governmental organizations,especially for the grass-roots organizations,we will be bound to come:the only way to change the existing system can there is probability for rising and development of grass-roots organizations If it begin to be analysed from framework which is the"the national—the market—the society"analysis of the grass-roots organizations.With the development of information and communication technologies,it is necessary to rethink the long-wave in the living space of grass-roots organizations in the media society.Because information dissemination is profound on the impact of social interaction which realized the space-time domain reconstruction and off,changed the existing mode of communication pattern,cognition pattern and behavior pattern.In this paper,the Ge-Sang Hua Association is regarded as a special cases and to inspect the path of their development.The authors found that The Ge-Sang Hua has from "illegal" to "legitimate" in its fund-raising ability and increasing the social increasing performance. Ge-Sang Hua media on which the expansion of space played a role,specifically as follows:the establishment of Internet-Ge-Sang Hua is possible—the mass media show and strengthen the social legitimacy of the Ge-Sang Hua(including moral legitimacy,the legitimacy of political legitimacy and performance)—and then translated the social legitimacy into the legitimacy of the law—and the increasing probality of public and enterprises donor on Ge-Sang Hua.Although this article describes the media role in the expansion of Ge-Sang Hua,but we should also recognize:when grass-roots organizations expand,the elite of grass-root's efforts,the Government's management on grass-roots organizations and so on.This article only provides a new idea of grass-roots organizations to expand,while grass-roots organizations in the course of its activities should emphasis the significance of media and to exploit rather than by the media to exploit.At the end of this article, author gives some suggetion about grass-roots organizations in cooperation with the media.