Analysis On National Image From The View Of Wenchuan And Yushu Earthquake Coverage On China Daily Website

In the modern society, the national image is crucial. A great deal of examples can prove that good national image can promote national development, and the bad one will hinder national development and even lead to perish. It's the fact that the image which was builded by the media may not be the real national image. Due to the inaccurate international communication, resulting in distorted national image sometimes. Although Chinese comprehensive national strength increased, as the difference of ideology, economic and political system, the western media still put a label of "stereotypes" on china. In addition, as the disadvantage of agenda setting in Chinese media, the public opinion of china is still grim,especially when the crisis occurred, china always be the target of criticism by western media. Therefore, it has a significant meaning of improving international communication strategy, building good public opinion atmosphere and enhancing the image of the state.Different from before, during the wenchuan earthquake coverage, the western media change their attitude to give a positive reports and evaluation to China. This article selects the english reports of wenchuan earthquake and yushu earthquake on China Daily Website as the research object.According to the comparative analysis, this paper put forward strategies to improve disaster coverage and look for an opportunity to better facilitate risk in shaping the national image.According to the public and the media attention trend, this paper selects the period of the day wenchuan and yushu earthquake happened and after the day of the week as analysis period. Then it takes content analysis to analysis all the text. The paper in six categories:the quantity of reports, the genre of reports, the leading role of reports, the broadcast way of reports, the content of reports and the attitude of reports. In accordance with the above categories, this paper analysis all the collected text, then compared with the two earthquake coverage. Combining with the feedback and comments of foreign media reports, this paper tries to find out the advantage and disadvantage of international communication. For example, the lack of timeliness of the first news reports, the lack of negative reports, Ineffective control rumors and so on.According to achievements and shortcomings of Wenchuan and Yushu earthquake reports, this paper puts forward the the following recommendations:grab the time, accuse of discourse; true and transparent, adhere to the information openness; highlight the importance and strengthen the content; rich the types, sublimation rescue spirit; strengthening in rumor inspection and control.More difficult to make the country prosperous. The deceased has elapsed; the living is still the same. Only summarize the legacy of the disaster, we can improve the national image which can rejuvenate China.