| In China, the news media as a party, the mouthpiece of the Government and people of the government to play a tremendous role. In the traditional planned economy system, control-oriented government focus on the management of public affairs, all the powers of society from the implementation of strict control of the area, the news media as a propaganda tool for the ideal, of course, be included in the scope of government regulation has played a the will of the party and the government and the socialist core value system of propaganda, and the socialist construction of the mainstream ideology and practice role. However, since the reform and opening, with the market economy model of development and changes in governance, the autonomy of the media room for development and gradually extended, and embarked on the road to industrial development. And marketization of the media industry, not only by its nature, management system, management has changed, its function of government in practice what kind of changes taking place? How the industrialization of the positive effects brought about by inhibiting the negative effects of it? These are all worthy of talking about the issue in depth.First, research purposes:In our country, the nature of the news media with the Western countries, not private in nature, has maintained a business unit of the property by the Government led by the government, the "mouthpiece" feature highlights the functions of public opinion. As for the news media's supervision function of the government administration has been "limited" supervision. Promote the industrialization of the news media have been gradually introduced to the market impact of the pursuit of economic efficiency, what its functions, how to play and respond to it?Study on the industrialization of the news media against the backdrop of the role of the government management of this topic will help clarify the role of the news media and government relations, in favor of mining industry on the news media management in the Government response to the positive and negative factors, WTO in order to study the response, and guide the media to play its proper functions of government to promote the proper management of the Government to use its services and guide the media, and ultimately the media and the positive interaction between governments.Second, The research Content:In this paper, closely focusing on the context of the industrialization of the news media on the theme of the role of government, first of all briefly introduced the background of the theme of study and practical significance, both at home and abroad with the relevant research topics include the industrialization of the news media causes , path, direction and development, news media and crisis management in the normal function of the news media and government relations, government-managed model of comprehensive and systematic manner; On this basis, determine the analysis of closely related with this topic the basic concepts, such as news media and media production, management, and other governments; then on the news media on the general role of government and the media industry's dynamics, history and form of expression; and then focus on an analysis of the industrialization of the context of the news media on the changing role of government management trends and content, and finally further guidance on how the government in the context of the industrialization of the news media to better perform its functions in order to achieve the Government and the symbiotic collaboration of media。Third,the research results:This article holds that the context of industrialization and the news media the role of government has a positive development - a positive impact on the side and reverse the development of - the negative side effects. A positive impact on performance as: "a mouthpiece" function optimization, will help the implementation of social management and safeguard social harmony and stability; strengthen supervision function is conducive to service-oriented government and the "good governance-based" government building; media channels to expand the performance of the form rich for the government decision-making more scientific and democratic platform to provide more convenient. The negative effects of performance: the vulgarization of news programs tend to - to weaken the role of public opinion; news programs tend to come to the surface - the role of public opinion deviation; interfere with the independence of the judiciary - the excessive supervision; of Journalistic Ethics, down - to reduce the credibility of the news media. In order to proof in this paper make extensive use of data and examples to speak. For example, through the "Beijing Youth Daily" in 2003 to investigate the situation of media reputation, - "64.1% of the respondents said, 'When you see the injustice in society things' come to mind when looking for journalists, media; 24.3 percent have been visitors' experience in life on their own can not solve the difficulties of 'come to mind when looking for journalists, media; 15.8% of the respondents' interesting when things' come to mind when looking for reporters, the media. "to prove the media competition credibility to a large extent the media competition, media and the use of such status, to appease the public, so as to achieve the purpose of maintaining social stability; example, through the list of the Red Cross earthquake in Wenchuan charge high management fees, government departments, private tents and other relief cases, to prove to strengthen supervision functions; there, such as through the "28 female college students upload艳照was sentenced to 10 years", "paper son" and so on to prove the negative effects of the incident.Industry to overcome the various problems brought about, the paper proposed a three-pronged response: to accelerate the pace of information legislation to promote public opinion in place and not offside; to seek public opinion and the media balance the independence of the judiciary to ensure The news media has taken great important part in mordem govermental public management.. In the traditional planned economy system, the government had all the power in most public management and affairs of the society with strict controlling rules, As a propaganda tool for the ideal, news media is, of course under the scope of governmental department, in charge of publizising socialist core value system, as well as socialist construction and ideology. However, since the policy of reformation and opening taking in progress, great changes have taken place in market-economy and public management, the news media views more independent development .Now it embarked on the road into a kind of industry. To be a kind of industry, it is quite different not only by its nature, but also by its managing system. The thesis will focus on how the changes taking place,as well as what are the positive and negative effects after the news media take the role of industrialization in the field of public management.Purpose of the researchThe function of news media is quite defferent in between China and abroad. It is more like a kind of tool in publizing guidelines and policies of the government , it is not privately-owned but runned by the government. In this situation, the real effect of the news media is limited. In promoting industrialization, the news media has been runned by market impact of pursuiting economic efficiency, but how to ballance both serving the public management and the marketing is a question we may pay attention to.Studying on the industrialization of news media will help in clarifying the real function of the news media and the role in serving governmental public management. It may also help in guiding the news media to take accurate role in the field of serving the public management. After this, the government may make good use of the media, the media may also play positive interaction under the cunduct of the governments.Content of the researchIn this paper, it will focus on how the news media takes the role in govermental public management on the context of the industrialization.Firstly, it will introduce to you the background of the theme of study, practical significance, and topic research includes the proccess of industrialization of the news media , direction and development both home and abroad. On this basis, it will analysis the raleted concepts, such as news media and media industrilization, management and other governments. Thirdly, the paper will expound the trends and detail content on how the news media serve the governmental public management in the context of the industrialization.Finally, the paper will focus on how to make effecttive use of news media.Results of the researchThis article holds that, under the context of industrialization, the news media has taken both positive and negative role in governmental public management when under the management of the government . A positive impact on performance, the news media acts like"the tongue"of the government, it is positive for the government to publisize all the policy of scientific and democratic social management. It provides a platform for the government to maintain a stabilized society. But, negatively, when under the management of the government, the effects in the direction of public opinion may be weaken for news media. Sometimes, it may interfere with the independent judiciary bay excessive supervision. More over, it may occasionally reduce the reputation of the news media. In order to proof all the points of view, the paper has made extensive use of data and examples to speak. For example, a research on reputation of "Beijing Youth " in 2003 shows that, 64.1 percent of the respondents will come and ask for help from the news media when they come across unfair cases in social live; when 24.3 percent of the respondents will come and ask for help from the news media when unfairs happen in dialy live; and 15.8 percent may come and ask for help from the news media when they all across cases that are politicalize. The rearch tells us that reputation is the central part during competition between news medias. In making use of the reputation of the news media, the media are sometimes a kind of tool to insure the stability of the society by reporting positive and negative exmple to direct the public opinion,for example, it reports that the Red Cross charged high management fees during the earthquake in Wenchuan, etc.In order to overcome the problems brought about by industrialization of the news media, the paper proposed response. Firstly, it is necessary to lay down the legislation to specify the news media industry, so that the news media will take the accurate role in direction of public opinion. Secondly, to seek the ballence between direction of public opinion and judiciary to ensure that the direction of public opinion does not interfere with the supervision of judicial conduct. Finally, the government take the correct way to manange the news media, so that the news media will develop more independently.At present, research o this topic is still relatively, data collection is also more difficult, the author state his opinion by his own practice, it needs more expanding. In addition, the topics related to political science, sociology, journalism, communications, management science, public relations and many other disciplines, theoretical knowledge, it is quite hard to elaborate all the opinions in the round, so the paper may need more improvement.But the topic is tipycal for building a service-oriented government and society. The real purpose for the paper is to look towards more people in the area will pay close attention to the topic, so that the news media may take the available party in the society. |
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