On China's System For Governmental News Spokesperson

The system for governmental news spokesperson has been put into practice for over 20 years in China. There have been many researches on it in the theoretical circle and many data for the system of governmental news spokesperson are voluminous for reference. In the course of data collection and thesis writing the author was always appreciated by relevant results of previous researches, and was enlightened by the thinking spark leaping among words and the rational ray flickering between lines.This article attempts to make innovation from different angles:Firstly, this article makes definitions for relevant concepts of the governmental news spokesperson, reviews historical development of the system and analyzes the theoretical and practical significance of the system.Secondly, this article makes an investigation on the system of the governmental news spokesperson from the perspective of the relationship between governments and media. In this article the era background of governments and media - the era of global communication, their respective functions, roles and mutual game relationship under the era background are analyzed.Thirdly, this article makes researches in the system of governmental news spokesperson by applying the related theory of game and the supply-demand theory of classical economics. The research means the new system economists usually study political science is used for reference, a government is assumed as a rational "economic person" and governmental actions are inspected from a purely rational perspective. A Repeated game between governments and media leads to the possible cooperation, a cooperative game brings about systematic demand, a systematic demand causes a systematic supply and a systematic supply-demand draws forth a systematic balance. The author also analyzes the improvement and perfection for the system of governmental news spokesperson by using the theory of evolutive game and the theory of systematic effectiveness.Finally, combining theoretical interpretation and practical observations on domestic and international systems ,this article points out the road to improvement and perfection for the system of governmental news spokesperson: strengthening relevant legislation, intensifying professionalized construction of news spokesperson teams and supervising media.