Management Strategy Of TV Media In New Media Age

The first decade of 21 centuries will soon past, while benefit from keeping on economy development of our country, today we have already lived in a new world surround by new medium. In this environment, it's full of new media.We make industrious work to exchange information , also satisfied with its numerous and complicated complications of society functions, such as amusement function, education function, decision function etc. But in this"multicolored rich in hues" new world, new medium still get a fast evolution, new categorys of medium continuously come, for example, inaugurate 3G business of cellular phone by our country government this year is leading a change of dissemination way and contents.It is thus clear that, the new medium revolution is on its way of medium revolution, as the time goes on, we can see many more new style of medium.However, after we enjoy its convenience of high technology by this new medium revolution, we still should have an awake of understanding the influence upon television medium, who is the leader of traditional medium.Like anything new can't abandon its own destiny of double blade sword both have advantage and weakness, while new medium bring opportunities to television medium, it has forced television medium to face more vehemence competition.The opportunity is an opportunity, but opportunity is rare and can't be easy to manage, so please treat it earnestly;But the challenge is contact to pressure and predicament, it's a specialized problem for television medium to solve.This text take this as the focus of discussion, comprehensive analysis has been applied on ecosystem environment and present condition problem of television medium.It stand on the height of medium brand strategy,make a suggestion on five aspects:TV medium management of idea innovation, market innovation, contents innovation, system innovation and brand innovation.