Research On The Strategy Of Improving The Service Quality Of Corporate A's Client Media Publicity

At present,the development of mobile technology and mobile port is gradually deepening.To acquire information through mobile phones has become a new mode of information consumption.Especially with the rapid development of mobile new media platforms and the birth of new social forms,new media publicity service companies have emerged.In the new media bonus era,the promotion service companies are springing up.However,there is a big gap in service levels.Approved high-level enterprise market shadow power,passing clear and high-level proposal high-level new introduction MOSFET service mass,high-level enterprise market occupancy ratio,and success of new screen business issues in China.Therefore,Research on A company to study the promotion of its publicity service quality.This paper presents a survey and analysis of new media companies.First,we define the quality of service assessment theory centered on survey methods such as service quality and the evaluation of the SERVQUAL model that introduces a more clear Company A service quality through literature.A good indicator for measuring the quality of service of new media companies to build a preliminary indexing system.However,consummate have remained to be revised through questionnaires.These have been evaluated through the use of questionnaires hat analyzes the self-assessment.Besides,the use of SPSS to assess and analyze service quality assessment.According to company A's actual situation,there is a proposal of the measures that decreases the gap between the expectation of the customer and their respective perceptions.This has since facilitated the establishment of service quality management.Besides,accelerating squad talents through squad construction,prioritizing urgent needs,streamline the complaints channel service flow,prioritize urgent and important service needs,and streamline the complaints service process.Use SERVQUAL to establish a sound evaluation model.Through the evaluation results,it is found that among the five first-class indicators,Improve service quality.User rating is moderate,and five points and indicators are clearly defined to improve service quality.