Study Of Pay-TV Program Brand Modeling Strategy For SXTV

China' television has gone through a program competition, brand competition era, and the brand program is the mainstay of a specialized channel. The television programs are the ultimate product of television industry, which is attached to the channel, meanwhile the channel is attached to the television station. In general, the television program is the main component of the TV content industry; In particular, the television programs are the basic unit for TV channels' layout. The same as other products, the TV programs are also needed to market locating and targeting the audience, and through a series of making up and promote measures, and only in this way a strong branded television program can be established. And at the same time, social and economic benefits can be maximized, and the television industry can expand.In this article, it first uses the SWTO method to identify Strengths, Weaknesses, Opportunities, and Threats of SXTV. And then it educes the suggestion of SXTV development which is to strengthen the brand program building, and to increase the competitiveness and market share within provincial-level TV stations. On this basis, the article, combining the life-cycle theory, put forward a new TV program promotion mode which combines the traditional mode of marketing and the seven stages cycle of cultural product marketing. With this new mode, the article takes a program revision as an example, makes it a special program framework, and put forward a set of strategies which covers the whole life-cycle of the program.