A Museum Cultural And Creative Product Marketing Strategy Research

As a non-profit organization whose function work is public education, the museum has been always regarding as a sacred hall which is a concentration of culture, history, art and science. So any marketing behaviors related to the museum or museum products will usually become the focus of public controversy, which hinders the exploitation and development of museum products. In recent years, with the development of creative cultural industry, creative cultural products have become a new highlight in the museum industry. But due to the restriction of system, policy, talents, etc., the creative cultural industry in China is still at its starting stage.Since 2014, policies concerning the development of creative cultural industry have been gradu ally implemented. This article taking the sales status of the A museum creative cultural products as a research object, product marketing as perspectives, by means of questionnaire survey, trying to utilize integrated marketing theory as its research method to minimize as much as possibly the impact of system, formulates marketing strategies of museum creative cultur al products conforming to practical operation demands, trying best to provide a reference to future marketing strategies of museum creative cultural products.The main body of this article includes four parts, that is, problem research, solutions, supporti ng measures, strategy assessment, which completely explains the formulating process of mark eting strategies of the A museum creative cultural products. We mean not only to increase sales of the A museum creative cultural products, but also to apply appropriate marketing the ory and means to the marketing of museum creative cultural products. Because there are few examples of applying integrated marketing theory to the field of museum creative cultural products, this article suggests we should be removable and flexible while integrating the two, so as to help the museum improve, to some extent, its public influence and self-sustaining and development on an economic level, to lay a solid foundation for it to serve the society and social development better.