| In 2001, a new metropolis newspaper named Shenzhen News was born in Shenzhen Special Economic Zone. Shenzhen News, which is community-oriented, is known as taking news of people's livelihood as its characteristics. So it is said that Shenzhen News is the originator of news of people's livelihood. Hereafter, the models of news of people's livelihood emerge one after another, such as Nanfang City Daily in Guangzhou, Shanghai Morning Post in Shanghai, Chutian Metropolis Daily in Wuhan, Dahe Daily in Henan and so on. Many scholars and experts called the tide of news of people's livelihood the revolution of Chinese Media. Academic unscrambles into news of people's livelihood is becoming an urgent academic task. But what at earth is the news of people's livelihood?In order to answer this question, the paper focused its study object on news of people's livelihood in newspaper. Since its birth, news of people's livelihood has attracted the eyeball of mass audience with its genial and lively face. People's changes in temperature concern, the laughter, anger, sorrow, and happiness, the good and the bad in life are the reporting point of news of people's livelihood, contents of the news reflecting people's wish, the request and the call are the objective of news of people's livelihood. Therefore, news of people's livelihood features should'comply with the actuality, be true to the life, and be close to the people', so it is required to record people's life via the angle and attitude of common people.On the basis of detailed analysis, the paper offered answers to some vital questions, such as the definition, background, characteristics, academic significance, as well as the requirements for interviewing and writing. After that, the paper concluded the erroneous performances of news of people's livelihood presented, and then pointed out a right developing way for it. At last, news of people's livelihood resulted from Chinese background and public journalism resulted from American society were comparatively analyzed, the paper demonstrated both similar points and different points between them. As for the research method, the paper gathered and analyzed a large amount of news samples of people's livelihood on the ground of consulting and referring to the researches made by the domestic professors and experts. According to the application of theory to practice, the scientific method of quantitative analysis combined with qualitative analysis, the paper also took Nanfang City Daily, a successful model in doing news of people's livelihood, as the example to explain what the real newspaper livelihood news is comprehensively.Finally, the paper not only identified the definition and characteristics of news of people's livelihood, but also achieved the right course of its development, namely supply appropriately mass public accurate direction of public opinion and establish a platform for them to participate social affairs. Originating from the new phase of building socialist society with Chinese characteristics, news of people's livelihood is proved to be a kind of special production, therefore, it can not be equaled to public journalism produced in America, and won't develop into"public journalism"either. |
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