The Study Of Livelihood Newspaper In China And Abroad

Since initiating the reforms and open policy, China’s economy at the high speeddevelopment, China needs the new media which suit the development of the situation,livelihood newspaper come with the tide of fashion. After20years’ vigorousdevelopment, the Chinese livelihood newspaper growing maturity day after day.During the All-Media age, the traditional newspaper suffers threaten of theunprecedented impact come from various kinds of aspects, and kinds of problemscome out.Due to the present situation of Chinese’ Newspaper Group, this thesis chooseone of the most popular living newspaper The Southern Metropolis Daily and thelargest circulation newspaper in the USA---USA TODAY as research objects. Troughcontrast the two newspaper’s plate, column, advertising, news editing’s comparativeanalysis, summed up the two newspapers’ advantages and disadvantages, find out theproblems in our country’s Newspaper Group such as hard to mainstreaming, thehomogenization phenomenon of news contents, advertisements out of order. Andpropose some corresponding solutions: find the correct market positioning, form aunique newspaper style, avoid magazine trend, enhance advertisements’ selectionquality.At the same time, this thesis propose a suggestion of create a nationwidelivelihood newspaper in China and the problems should be solved. USA TODAYsupply a good example of this propose and our country have some objectiveconditions of create a nationwide livelihood newspaper. The emergence of anationwide livelihood newspaper can be expected soon.