Fashion Magazine Current Situation And Strategy Of The Development Of China

The fashion magazine is one of the varieties of salable magazine on the periodical market at present .In recent years, as periodical marketization and sound of one's walking of industrialization being louder and louder, the fashion magazine has been developed rapidly too. Grow stronger day by day in the white collar colony, under the relatively firm situation of reader's colony , its momentum issued should have a good prospect. However, should see, compared with international similar periodical, the fashion periodical of China starts relatively late and exists obviously more insufficiency. Seeing through fashion magazine market prosperous surface, we can see many fashionable magazine already have moved or are moving towards the mistaken idea, which is worth insider's paying close attention to. As to this, our country's fashion magazine should not merely promote one's own brand to manage, issue and the advertisement manage competence for the key competitiveness of strengthening the staple, and it is necessary to use the experience of the developed country for reference and step media's expanding and grouping development path.The full text is divided into five parts altogether.Introduction describes research background and research meaning, research current situation, research contents and research approach of the fashion magazine .Part 1 has carried on the survey to the fashion magazine mainly, including explaining the concept of the fashion magazine and analyzing the characteristic of the fashion magazine and the classification to the fashion magazine.Part 2 has described the current situation of the development of fashion magazine of our country. This part has analysed our country's fashion magazine competitive environment at first, and then expound our country getting mechanism state of talent of fashion magazine on this basis, before expounding our country getting issue mode of fashion magazine and advertising management state of our country's fashionable magazine finally.Part 3 has described the existing state of U.S.A.'s fashionable magazine mainly. This part Includes USA's fashionable magazine brand management state, fashionable magazine employee's state, American fashionable magazine issue four parts of management state of the state and fashion magazine advertising.Part 4 has introduced the successful experience of several famous fashionmagazines of our country. It is including introducing 《fashion 》 《Ruili》 《ELLE》 ,the top three of fashion magazine and successful experience and their of male magazine《mangazine》 that started publication and brought our enlightenment the past twoyears.Part 5 has described the development tactics of the future fashion magazine of our country, Including oriented tactics, quality tactics , advertising tactics and talent's tactics.