Chinese TV Intellectuals In Field Theory Perspective

: TV is the most important public media with significant influence in the development of modern society. The rise of TV intellectuals has attracted the attention over the academic circles and the industry. In the last century the famous sociologist Pierre Bourdieu had already came up with the conception of TV intellectuals. The context where this conception is come up with is not only the dominant position of mass media in modern society but also the changing roles of intellectuals in the process of media Social.This paper gave a detailed analysis about TV intellectuals by using field theory as background theory. Beginning with the definitions of TV intellectuals, this paper analyzed the roles which played by Chinese TV intellectuals in mass media by the use of explaining the changes of Chinese TV intellectuals'environment in mass media and the specialization of their roles. Hence pointed out that there are 4 types of the roles which played by Chinese TV intellectuals in mass media nowadays. Such are"TV media planner","Critic","mass lecturer"and"specialist host". This paper also analyzed the emerging significances of the rise of Chinese TV intellectuals, which are spreading of literacy and general knowledge, enlightening the mass, severing as opinion leaders and improving the social status of mass media. Meanwhile, this paper also proposed some rationalization proposals which directed towards the existing problems, hoping Chinese TV intellectuals will go on the track of sound development. By the end, this paper made a prediction about the future of Chinese TV intellectuals,expressed cautious optimism.The appearance of Chinese TV intellectuals has its inevitability and necessity. The establishment of TV culture can not lack of the participation of TV intellectuals. TV intellectuals are appearance has a great affect on the reconstruction of Chinese intellectuals discourse. TV intellectuals fulfill social responsibility while also promote social progress. Chinese TV intellectuals should become a the participating spectator actively approach in television and be good at combining with television, but not take TV as the road to get money and repute. Only form the benign interaction among intellectuals, television, as well as public in the communication of culture and thinking, at the endeavor of TV intellectuals and other media intellectuals, can build a harmonious media ecological environment.