Audience Psychological Of Southern Weekend Existence

Throughout the current newspaper market in China. Many newspapers are superficial. "Southern Weekend" show unique style. it has became an important analysis of the object because it's enormous influence of the industry. Correspondingly, theorists have a lot of research for the paper. These studies mainly from the "Southern Weekend" in the history of development and reform, newspapers and newspaper content strategy and perspective of the reasons for the success of the newspaper. But few people from the readers point of view of the audience.This paper argues that accurate positioning and the reader grasp the psychology of readers is another important factor in its success, remove the newspaper policy, reform strategies and unique content and other factors reported from the excellent survival since founding.Founded in 1984, so far from. "Southern Weekend" experienced three relatively large reform. The first reform to promote entertainment from a tabloid newspaper into a serious responsibility to public opinion newspaper. The reform also makes the newspaper readers by the general public entertainment into the "big middle of two small"- to the level of junior middle school readers as the center, connected intellectuals and grass-roots structure of the population of readers. Second reform prompted criticism of the paper expose from angular into a rational builders,It open a new report model. This model to provide a broad coverage of social background and forward-looking features to read. It will guide the public to the broader perspective of the space. It guides the reader and the "Southern Weekend" to become a rational and calm in the face of society there is not so glorious side. This change resulted in the inevitable loss of the original part of the reader. But no doubt this new approach and more reports of the power of the combination of a number of loyal readers. Typical characteristics of this group of readers is that they are a group of knowledge-based readers. Analysis of "Southern Weekend" readers of the historical period. This paper argues that "Southern Weekend" r took strong feelings of intellectuals starting from the newspaper founded. This sentiment is to promote the paper segments continue to make the reader the main reason for the market. In addition,From the readers market, such sentiments and the core audience is clearly a high degree of fit and to achieve resonance. With the continuous reform and development of the paper, "Southern Weekend" core readers has evolved into a knowledge-based readers. This group is mainly intellectuals. They are a group with emotional and historical circumstances of Chinese intellectuals. Them has a "public intellectuals"feature.They have political complex like ancient China. They will "rule the world " as its own responsibility. It is the responsibility of showing the strong psychological. This is common in this group. In addition, With the increased close of the media, This group emerged in the body become "media intellectuals " feature. With high social influence and social status of the group know that the right to speak on the importance of self-development. They will be considered Language system as a power features of the network.In summary, This group is actually a group of Chinese intellectuals has inherited the unique survival, development, anxiety groups. They have a strong " Want to express "psychological and "rule the world" mental responsibility. From the perspective of power and competition. They know the power of the media.So they showed "the media intellectual " features. They think the media is the platform, They use strong words to consolidate the system of self-survival and to win others. Southern Weekend as Representatives of high-end press, It's meets the psychological characteristics of the audience. "Southern Weekend" has achieved great success.